Smart Stop

Smart Stop is the digital signages that have prevailed in Taipei City for two years, mainly providing tourists weather and transportation information. This Project, collaborating with Askey Computer Corporation (ASUS) and Taipei City government, aims to intelligentise Smart Stops to make information more dynamic and understandable and develop a new platform that connects tourists, local residents, stores and communities to enhance city experience.

I was responsible for scenario planning, field research, infographic and interface design.

Client | Askey Computer Corporation (ASUS), Taipei City government

Design Concept
We proposed new regional travel guiding service and a universal platform crossing Smart Stop and mobile device. We redefined key user scenarios with location-based IoT device and face recognition technique to tackle a common problem which most passersby are senseless to digital signages.

Ideation and Verification

We started with ideating scenarios that involves more frequent and profound use of Smart Stop.

The scenarios were verified through field research including shadowing and fixed-point observation in several sightseeing areas in Taipei City.

We found out different personas. Nevertheless, we discovered that Smart Stops were often ignored by passersby. Therefore we focused our attention on how to improve passersby’s interactions and experience with Smart Stop by planning and testing different types of content.

Interaction Design

The four types of content we planned included the original content, full screen image of local spots with QR code linking to the introduction webpage, an animation of a cartoon tour guide, and a cross-device interaction prototype using gamification, showing different types of interaction.

The interactions were also planned to represent scenarios ideated initially to cover most service and functions of an intelligentised digital siganage.

For the cross-device interaction, we made an interactive prototype Making A Wish which passersby can make wishes on their mobile phones and show the wishes on Smart Stop.

Location-based Testing
The designs were tested at three spots with IoT device and face recognition to see the level of passersby engaging with the content. The IoT device and face recognition also helped detect and analyse the composition of passersby to gather a more accurate review of the users.

The data collected during the testing showed positive outcome. The content update made an increase more than 30% in average watching time. The numbers of women and young people especially showed significant growth.

The testing also pointed out different possibilities to improve tourism. The full screen image with QR Code helped enhance the exposure of specific spots and stores. The tour guide animation showed how tourist service can be initiated and delivered through Smart Stop. The Making A Wish interaction prototype disclosed an alternative for digital signage to establish users’ loyalty by providing a new experience with greater engagement.

Furthermore, by introducing AI to Smart Stop, we can avoid the problem which most passersby are senseless to digital signages. With the IoT device and face recognition techniques, Smart Stops immediate detect and analyse the type of passersby approaching and therefore are able to feed the passersby with contents that they are interested most.

Based on the previous research and testing, we reexamined scenarios ideated in the beginning and made storyboards to envision how Smart Stop can be utilised to provide a more engaging experience for tourists.